EB Denim Campaign - SS21

CREATIVE DIRECTION // PHOTOGRAPHY

This campaign was part of a larger rebranding of the EB Denim website. I featured bundles of denim, eluding to the sustainability efforts of the brand. A large portion of imagery was shot using film to show the founder’s design inspiration from the 90s. All product pages were also updated using a mixture of still imagery and video. With denim having one of the highest return rates, 360 degree video was used to create further confidence in the buyer.